What did we do before the internet? How did we ever know if our favorite restaurant was open or closed on Sunday? Or how to spell the word “onomatopoeia”? Or who handles Super Rush Deliveries in Dallas (I’ll give you a hint: Dallas Courier does!)? The internet is a powerful tool for small and large businesses alike. The opportunities online are basically as endless as the internet itself. These days, the first taste a customer is going to get of your company is from your webpage. There are a few easy and simple ways to ensure that your web page is attracting and keeping customers the way you want it to.
The first is to pick the right domain. Easy, right? It needs to be something that describes your business that customers would guess is associated with your service. If you’re a customer looking for a Dallas Courier, one that does Super Rush Deliveries in Dallas, food logistics, or other types of transporting, you might type in the domain www.DallasCourier.com. Which would lead you right to our impeccable website that is user friendly and informative. However, if you’re a horrible speller, like myself, and instead of typing in Dallas Courier, you may accidentally type “Dallas Curier”. That’s why sometimes it pays to purchase more than one domain, including those names that are almost your company’s domain, but not quite. That way, if a customer flubs, they will still get to where they wanted to go. Plus, domains are pretty cheap, and it won’t cost you a whole lot more than it already does.
Once your potential customers get to your page, you want them to stay there. In order to do that, you want to make navigation easy for them. The content, or the meat of your page, needs to be easy to read and discern. Focus on large, big blocks of text. The most popular way to do this is with a menu. If our customer are trying to navigate the Dallas Courier website for a service like “Super Rush Deliveries in Dallas”, it’s incredibly easy for them to find such a service by going to a point on our menu smack dab our home page that says “Courier Services”. Our menu options contain 1-3 words that make it easy on the eyes and brain.
Another key to a successful website is to watch your language. I’m sure your website has none of those nasty four-letter words, but we’re talking about a different kind of “appropriate”. Customers like to see words directed towards them like “you” and “your”. Words like “we” “us” and “our” should be used sparingly. For example, you’ll find the Dallas Courier site offers “delivery options to meet your needs” like the Hot Shot delivery and other Super Rush Deliveries in Dallas. It’s not about us, it’s about you.
Our last piece of advice for having a successful business website is to incorporate social media. The more places your business is, the higher the chance of a customer stumbling upon your services and finding out that you are exactly what they’ve been looking for. Twitter, Facebook, LinkedIn, and blogging are just a few ways to get your company’s name out there. Posting regularly and including keywords (like Super Rush Deliveries in Dallas, for example) will drive traffic to your website by moving your company up the ranks when a potential customer runs a search for topics related to your industry. Social media isn’t just for bored young people, it’s an excellent tool for networking and getting the attention of potential clients.
The internet is an amazing tool if we learn to take advantage of it. The flashy websites, though eye-catching, mean nothing if users can’t navigate freely and find the information they’re looking for. Try these Dallas Courier tips out for surefire success.